
Prospect Research is a business to business telemarketing company based in Cambridge. Our experienced team of sales professionals led by Chris Walthew, specialises in lead generation, appointment setting and gathering market intelligence for your sales team.
Telemarketing outsourcing across a wide range of business sectors
Effective telemarketing companies will understand your company, your products and services, and why you want to get in touch with the companies that they are calling. After all, their call is the start of what should be a seamless and consistent sales process, so they must be competent and trusted ambassadors for your company.
Prospect Research works with companies in Cambridgeshire and the East of England in sectors ranging from IT, financial services, healthcare, communications, to property services and construction. All of our clients see the benefit of outsourcing their telemarketing, rather than managing it in-house.
Planning an effective telemarketing strategy
Prospect Research can support you at all stages of your telemarketing campaign, to ensure that it is consistent and coherent, and is properly integrated into your sales process. This will include:
- Helping you to identify your target markets
- Defining a call structure that ensures that the right questions are asked, and the right areas are covered to properly qualify a lead
- Setting objectives for each call
- Running an effective pilot
- Generating leads and setting appointments
- Providing effective market intelligence to you from the calls
- Maintaining your lead generation database
- Appointing a dedicated Account Manager to you, who will give you feedback about appointments, leads and market intelligence
- Having effective business conversations with your prospective customers
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